Alignment

Alignment is my word of the year.

I have been thinking a lot about alignment lately.  Alignment is essential in rock climbing. When a climber’s body is aligned with the rock, their hips close, weight balanced and feet engaged, the climb is feels smooth and cooperative. The rock supports you. But when you’re out of alignment, you fight against the rock. You rely too heavily on your arms, burn through energy, and fatigue sets in fast.

Business works the same way.

When we’re aligned with our values, our strengths, and our purpose, work flows more naturally. Decisions feel clearer. Effort feels meaningful. We’re still working hard, but we’re not fighting against the surrounding structure.

When we’re out of alignment, friction shows up everywhere. Tasks feel heavier than they should. Motivation fades. Burnout creeps in, not because we’re incapable, but because we’re forcing ourselves up a wall that doesn’t fit how we’re built to climb.

Alignment doesn’t mean ease or comfort. Rock climbing is still demanding even when done well. But alignment means efficiency, sustainability, and trust—trust in your footing, your choices, and your direction.

This year, I’m paying closer attention to where my work is aligned and where it’s not. Adjusting my stance. Bringing my values closer to the wall. Letting alignment do some of the work instead of muscling through everything.

Because when you’re aligned, progress isn’t just possible—it’s sustainable.